Workshop Capability Assessment

Participant Information

What is your name?

The level of proficiency of this skill is at Centene

FTEs with this skill

Category	Depth of Expertise (1-5)	Number of People (1-5)
SEO Strategy	1 2 3 4 5	1 2 3 4 5
Content Strategy	1 2 3 4 5	1 2 3 4 5
Conversion Rate Optimization	1 2 3 4 5	1 2 3 4 5
Paid Search	1 2 3 4 5	1 2 3 4 5
Social Media Marketing	1 2 3 4 5	1 2 3 4 5
Email Marketing	1 2 3 4 5	1 2 3 4 5
Data Analytics	1 2 3 4 5	1 2 3 4 5

Limited capability; largely ad hoc or outsourced

Basic capability; inconsistent application

Established capability; reliable execution across priorities

Advanced capability; proactive, optimized, and scalable

Leading capability; enterprise best practice and innovation driver